In partnership with an external agency, we completely redesigned our Aurora University and George Williams College websites (above). I provided creative direction for the external agency, making certain the new templates aligned with our brand standards. From there, we utilized the building blocks provided by the agency to transform the templates into fully functional websites. The new websites are responsive and user-friendly, with a highly visual, clean design. I oversee the selection of photographs, video, graphics, and page layouts to ensure our websites remain current and on brand.
In order to streamline our workflow, I designed email templates that the Office of Admission can easily update and send as part of larger campaigns. The templates are clean, responsive, and user-friendly. I designed the templates with both structure and flexibility in mind. They are structured enough to remain on brand, but flexible enough to tailor to a specific email subject. For example, in the email templates above, the content blocks cannot be added or removed. However, the following elements can be edited or replaced: email header, image at the top, body text, and button text.